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Move from Supporting Character to the Leading Lady of Your Life

Move from Supporting Character to the Leading Lady of Your Life

“We’ve learned how to manifest our dream lives!”

– McKenzie Sutton, entrepreneur and mom of one in Los Angeles, California

Care and service are important to you.

At home, you make sure everyone has what they need to thrive. At work, people turn to you for support and to get things done. It feels good to be needed, and you love being an integral part of your communities.

Caretaking is deeply satisfying, and it’s begun to feel too small for you.

Putting others first and allowing them to determine the agenda at home and work made perfect sense – as long as it did. It just doesn’t anymore. It is time to prioritize your own deep needs and desires to live in a bigger way.

You want to make a greater impact.

You’re restless, no longer content just to play the supporting role so that others can shine – especially when that support only goes one way. You know you have more to give, a mission that goes beyond happy kids, a humming household, or a well-running office. You want more.

If this is you, please join me for Be the Heroine, a year-long, small-group coaching program designed to change your MO and get you in alignment with the person you want to be: a heroine.

2024 Class is Full

Please join the waitlist to be notified when 2025 class registration opens.

Join the Waitlist

A heroine is –

Say yes to the calling that won’t let you go –

  • For the business or career you dream of
  • For the relationship of mutual love and support you long for
  • For a life that engages and energizes you

What you want wants you. Your calling needs you –

  • Your unique combination of gifts and grit
  • Your desire to contribute to your community and the world in a meaningful, significant way
  • Your eagerness for learning and growth

This is too big to do alone. You need a team –

  • Other heroines to encourage, uplift, and inspire you
  • A coach to help you get out of your own way
  • Loved ones at home and coworkers to care for you (not just the other way around).

“I was looking for my purpose and thought maybe this group could help some. ‘Help some?’ What an understatement! This group has been the greatest thing I could ever have done.”

– Lori Kanne, RN, Nurse Coach-in-Training, and mom of four in Omaha, Nebraska

What is Be the Heroine exactly?

It’s a year-long, group coaching course that meets weekly online and for one magnificent in-person retreat.

Why a year?

Because it takes consistent action over time to create change.

How big is the group?

There are two cohorts in Be the Heroine: Foundations is for heroines in their first year of the program. Evolutions is for heroines who choose to re-enroll after completing one or more years. With 6-12 women each, the cohorts are both intimate and dynamic.

Do the two cohorts interact?

You’ll be mostly with your own cohort, but we do have some mixers: the Be the Heroine private Facebook group, the two online retreats, and the in-person retreat are “all-heroines.” Heroines also take it upon themselves to plan informal gatherings to which all are invited.

What makes it a course?

Curricula that support your goals – Heroine Lessons! Every month there’ll be teaching, assigned reading or listening, group- and individual coaching, connection with other heroines, and group celebration. You’ll do field work on your own and collaboratively to build mastery.

What does coaching do?

Coaching helps you close the gap between where you are and where you want to be by dissolving sneaky, often subconscious resistance to your goals and replacing it with support, so you can make your dream a reality.

What kind of coaching is included?

The best of both worlds! You’ll get group coaching – where individuals are coached during group meetings on challenges of general interest – and one-on-one, private coaching with me – where we can go deep on your specific challenges.

What kind of in-person retreat?

Two days, three nights in nature, at a retreat center in southern California. Accommodation, meals, and all retreat programming (not transportation) are included in your Be the Heroine tuition.

“If you’ve done coaching with Allison before, you know that every minute with her is magical. Having that happen in the context of the work you’re doing in the group adds a dimension that’s really special.”

– Major Jenn Shoemake, NP, USAF, and mother of two in Washington, D.C.

What sets Be the Heroine apart?

This program focuses on exactly where and how change happens:

In Mind

– with clarity, intention, and attention

In Heart

– with desire, courage, and commitment

In Hand

– with consistent, aligned turtle steps

In Community

– with peer mentoring, love, and camaraderie

Be the Heroine is designed to be transformational. You’re too precious to play around at the edges of change anymore. Your time and contribution are too valuable.

  • The lessons will get you thinking like a heroine
  • The combination of private and group coaching will make your action clearer and more impactful
  • The group will catalyze your growth and create better results than working alone.

“It took me about four seconds to say yes to this program, not just because I trusted Allison and wanted to be part of a group she was running. I really wanted my year to have growth. The Heroines have been supportive, non-judgmental, funny, and shown me new perspectives. If you have the chance, join!”

– Amy Hensley, RN, co-founder of Sips & Wishes, and mom of two in Lincoln, Nebraska

How does it work?

Our year together will be divided into three phases, with one month off between phases for rest and integration… and retreats!

Online Retreat

January 5 & 6, 2024

Phase One, Self-Awareness

January 2 – March 26, 2024 (no class March 19)

In-Person Retreat

early April, dates TBD

Rest & Integration

March 27 – May 6, 2024

Phase Two, Clarity

May 7 – July 23, 2024

Rest & Integration

July 24 – September 2, 2024

Phase Three, Integrity

September 3 – November 19, 2024

Online Retreat

November 22 & 23, 2024

Rest & Integration

November 25 – December 30, 2024

During each phase, we’ll meet weekly for one hour on Zoom.

The Foundations cohort is tentatively scheduled for Tuesdays, 11am-12pm Central Time. The Evolutions cohort is tentatively scheduled for Tuesdays, 1:30-2:30pm Central Time. Once the cohorts are enrolled, we will meet to confirm these times work for everyone.

Each month will follow the same rhythm:

Week One

Group Instruction

Week Two

Group Coaching

Week Three

1:1 Coaching (no group meeting)

Week Four

Group Celebration

And did I mention the retreats?!

While Be the Heroine is embedded in your daily routine, retreats offer us a time out of ordinary life. In retreat, we relax and open into unhurried space, where we can get in touch with something deep and timeless within ourselves. Doing it together, with all the heroines, offers an unsurpassed opportunity to bond.

Our year is bookended by two online retreats.

  • Opening retreat. Friday, January 5, 4-6pm Central & Saturday, January 6, 10am-12pm Central. Meet all the heroines and create a vision for your year.
  • Closing retreat. Friday, November 22, 4-6pm Central & Saturday, November 23, 10am-12pm Central. Tally up your extraordinary year and celebrate together!

In the early middle of our year is an in-person retreat.

  • Our retreat this year will be at The Oaks. Located in Ramona, California, in the breathtaking mountains north and east of San Diego, The Oaks is an all-inclusive retreat center. We’ll stay together onsite, and meals will be provided from dinner Friday night through breakfast Sunday morning.
  • The theme of the retreat is Your One Wild and Precious Life. Highlights of the retreat include:
    – An Equine workshop co-facilitated with my friend and colleague, the brilliant Mary Cary Durant, who will teach you how to be the lead mare and serve without sacrifice.
    – A day of serious play and soul connection, led by me.
    – S’mores and stories under the stars.
    – Sleeping, playing, loafing, and sinking into ease.

“I was a member of Allison first mastermind group in 2016, and it changed my life. I’ve participated in many other coaching programs since then, but nothing has moved me toward my personal and professional goals as effectively or as pleasantly as her coaching program. Allison is a skilled coach and a deeply compassionate human being. Using those gifts, she creates a welcoming, loving space where her clients can achieve clarity and take purposeful action.”

– Sarah Craighead Dedmon, creator of 'The Washington County Almanac' & 'Way Down East' podcast, and mom of two in Machiasport, Maine

Why I Created It

I noticed that many of my one-on-one private coaching clients had similar challenges and goals: they wanted to “level up” but were struggling to make the changes because they were so used to doing it all themselves. And they were feeling ashamed because they thought they were the only one to struggle in this way. These are all loving, smart, big-hearted, and hard-working women who have so much to give.

“How can I help them get better results?” I asked myself. Then I realized: these brilliant women are geniuses at support and collaboration. “Wouldn’t they be amazing together? They would see how not alone they are, and they would lift one another up!” With that, Be the Heroine was born.

It was so successful that the first class of heroines asked to continue into a second year with new curriculum! I loved leading the group so much that running the program again with a new cohort was a no-brainer.

Why Me?

I am a Certified Wayfinder Master Coach and Wayfinder Life Coach Training instructor with thirteen years’ experience helping clients create and navigate change.

I’m high-touch, tireless, creative, and wildly supportive of my clients, and they get results.

“I’ve grown both personally and professionally in ways I never thought possible. Be the Heroine has helped me to be truly aligned with myself and the person I want to be.”

– Stacy Moore, President, Urology Cancer Center, and mom of two in Omaha, Nebraska

Investment: $665/month ($7980 total)

Enroll before October 27, or refer a friend who enrolls, and get 5% (a $399 value) off!
$500 Deposit Due on Enrollment | Pay in Full or 12 Monthly Payments
Waitlist, Earlybird + Referral Incentives Available
I'm Interested!

Let’s talk! Click the button above to schedule a call with me. We’ll talk about your desires and the program and make sure it’s a perfect fit. Not quite ready to talk? Here’s my email

Nine months of curriculum and coaching

• Nine Heroine Lessons
Nine group coaching calls
• Nine private, one-on-one calls with me
• Nine group reflection and celebration calls

A whole year of connection and exponential growth

• A cohort of brilliant women to learn and grow with
• A high-touch coach who sees the heroine in you and knows how to coax her out!
• A private online learning and moderated communication space
• A magical in-person retreat in Southern California
• Online retreats to launch and conclude our year together

There are incentives for enrolling from the waitlist, enrolling before October 27, and for referring a friend who enrolls.

Waitlist - Open Until October 14

If you enroll from the waitlist, receive 10% off enrollment (a $798 value).

  • The waitlist is open until October 14.
  • When the waitlist closes (October 15) that discount is no longer available.

Early Bird - Enroll by October 27

Enroll before October 27 and receive 5% off enrollment (a $399 value) OR

Refer a friend who enrolls before October 27 and get 5% off enrollment.

  • Your friend could get her own discounts of 10% for getting on the waitlist and 5% for enrolling by October 27.

These discounts cannot be combined. The maximum discount is 15% off tuition.

Referral - Enroll by October 27

Refer a friend who enrolls before October 27 and receive 5% off your enrollment.

  • Your friend could get her own discounts of 10% for getting on the waitlist and 5% for enrolling by October 27.

These discounts cannot be combined. The maximum discount is 15% off tuition.

Deposit + Payment Schedule

A $500 deposit is due upon enrollment.

Heroines can pay in full or in 12 monthly payments. The $500 deposit will be deducted from the total. Below are some example payment plans:

12 monthly payments:

  • $7980 (annual tuition)
  • -500 (deposit)
  • = 7480/12 = $624/month for 12 months + $500 deposit upon enrollment

Waitlist discount:

  • $7980 (annual tuition)
  • -500 (deposit)
  • -798 (10% waitlist discount)
  • = 6682/12 = $557/month for 12 months + $500 deposit upon enrollment

Early Bird OR referral discount:

  • $7980 (annual tuition)
  • -500 (deposit)
  • -399 (5% early bird OR referral discount)
  • = 7081/12 = $590/month for 12 months + $500 deposit upon enrollment

Both the waitlist and Early Bird OR referral discounts:

  • $7980 (annual tuition)
  • -500 (deposit)
  • -798 (10% waitlist discount)
  • -399 (5% early bird OR referral discount)
  • = 6283/12 = $524/month for 12 months + 500 deposit upon enrollment.

You’ll have created a life that includes but is no longer limited by caretaking. You’ll have created a bigger container for yourself, one that allows you to move more freely and purposefully, with greater support than you imagined possible, so that you can make the impact you desire.

Every enrollment in Be the Heroine begins with a conversation to make sure it’s a perfect fit.