At home, you make sure everyone has what they need to thrive. At work, people turn to you for support and to get things done. It feels good to be needed, and you love being an integral part of your communities.
Be the Heroine
A hybrid group + individual coaching program to help you move from supporting character to the leading lady of your life
Be the Heroine
You’ve always been good. Now you want to be great.
Care and service are important to you.
Caretaking is deeply satisfying, and it’s begun to feel too small for you.
Putting others first and allowing them to determine the agenda at home and work made perfect sense – as long as it did. It just doesn’t anymore. It is time to prioritize your own deep needs and desires to live in a bigger way.
You want to make a greater impact.
You’re restless, no longer content just to play the supporting role so that others can shine – especially when that support only goes one way. You know you have more to give, a mission that goes beyond happy kids, a humming household, or a well-running office. You want more.
If so, please join me for Be the Heroine, a year-long, small-group coaching program designed to change your MO and get you in alignment with the person you want to be: a heroine.
What is Be the Heroine exactly?
It’s a year-long hybrid 1:1 + group coaching program for existing clients and Wayfinder coaches.
Why a year?
Because it takes consistent action over time to create change.
How often do you meet?
There are two cohorts. The Evolutions cohort meets weekly for 60-90 min, live on Zoom, three months on and one month off, throughout the year. The Marvels cohort meets every other week for 60-min, live on Zoom, three months on and one month off, throughout the year.
How big is the group?
6-10 women – intimate and dynamic.
Do the two cohorts interact?
Yes. Your weekly meetings will be with your cohort, but both Heroines cohorts and the Be Magnetic group do all the retreats together – the online launch retreat in January, the optional onsite in April, and the online celebration retreat in December. You will also have the opportunity to connect in our online forum, Circle, and informally as desired.
What makes it a program?
The multifaceted, thoughtful design that supports your goals. Every month there’ll be teaching, assigned reading or listening, group- and individual coaching, 1:1 connection with other heroines, and group celebration. You’ll do field work on your own and collaboratively to build mastery
What does coaching do?
Coaching helps you close the gap between where you are and where you want to be by dissolving sneaky, often subconscious resistance to your goals and replacing it with support, so you can make your dream a reality.
What kind of coaching is included?
The best of both worlds! You’ll get group coaching – where individuals are coached during group meetings on challenges of general interest – and one-on-one, private coaching with me – where we can go deep on your specific challenges.
What kind of in-person retreat?
Four days and four nights at the luxurious Onze Xpuha Sanctuary, near Cancun, Mexico (learn more)
What sets Be the Heroine apart?
This program focuses on exactly where and how change happens:
In Mind
– with clarity, intention, and attention
In Heart
– with desire, courage, and commitment
In Hand
– with consistent, aligned turtle steps
In Community
– with peer mentoring, love, and camaraderie
Who is Evolutions for?
Evolutions is for Heroines who want more! It’s also for existing and former clients and Wayfinder coaches who want to continue their learning and growth in a group of amazing women.
As the name implies, the Evolutions curriculum evolves year after year – changes with you, to meet you where you are, with what will help you keep growing.
In 2026, the Evolutions theme is “Be Magnetic in Your Relationships.” Relationships are important in themselves. But they also reflect your relationship with yourself. Fix it inside – cultivate compassion, love, trust, and confidence in yourself – and it will be reflected in your life. You will be magnetic to people who and opportunities that support you.
What can you expect as an Evolutions heroine?
- Weekly live coaching calls on Zoom, including group instruction, group coaching, 1:1 coaching with Allison, and “Gathering In” sharing circles
- Circle (app) course and community hosting. Conversation, calendar, and call recordings will now all be in one, online spot
- An invitation to the annual onsite retreat, where you’ll deepen your connection with all the heroines
- A curriculum that adapts to the unique needs and aspirations of each year’s cohort, ensuring you receive the guidance and support you desire
- Ongoing accountability, encouragement, and inspiration from Allison and the Heroines community
When and where does Evolutions meet?
Evolutions follows the three-phase format, with weekly meetings live on Zoom for three months on (January-March, May-July, and September-November) and one month off (April, August, December) + two online retreats (January and December), and one onsite retreat in Mexico in April.
The regular group meetings will remain (from 2025) Mondays from 10:30am – 12pm Central Time.
Why choose Evolutions?
In Evolutions, you’ll get more of what you love: the curriculum, community, and coaching support that helps you to flourish!
What is the investment?
$5698 for the year – $500 deposit due on enrollment + 12 payments of $433/month starting January and concluding in December 2026.
Who is the Marvels Mastermind for?
For heroines who feel ready to focus all their energy on their project, but still want the support of Allison and their beloved heroines.
As a Marvel, you’ll transition from the personal development focus of Evolutions to a powerful community dedicated to Getting Epic Sh*t Done! With fewer monthly meetings and a smaller financial investment, the Marvels Mastermind offers the perfect balance of support and freedom to help you make serious progress on your project.
And you can still go to the onsite retreat!
What can you expect as a Marvel?
- Coaching calls every other week to keep you accountable, problem-solve, and celebrate your wins
- Access to 1:1 coaching with Allison at member pricing
- Circle (app) course and community hosting. Conversation, calendar, and call recordings will now all be in one, online spot
- Continued invitation to the annual onsite retreat
- A vibrant, supportive community of purpose-driven women to inspire and uplift you
- The space, resources, and practical assistance to bring your vision to life
When and where does the Marvels Mastermind meet?
Marvels follows the three-phase format, with weekly meetings live on Zoom for three months on (January-March, May-July, and September-November) and one month off (April, August, December) + two online retreats (January and December), and one onsite retreat in Mexico in April.
The regular group meetings will remain (from 2025) every other Tuesday from 11am – 12pm Central Time, starting January 13.
What’s different is that Marvels meet just twice per month for mastermind-format group calls, in which you’ll have the opportunity to share what’s happening with your project, request support – to include coaching by Allison on the group call – and celebrate wins.
Why choose the Marvels Mastermind?
As a Marvel, you’ll enjoy the best of both worlds – the continued inspiration and community of Be the Heroine, combined with the focused support to turn your most ambitious dreams into reality. No need to go it alone! With peer problem-solving and the collective energy of your fellow Marvels – plus coaching with Allison as needed – you’ll have everything you need to make serious progress on your heroic journey.
What is the investment?
$2475 for the year – $500 deposit due on enrollment + 12 payments of $165/month starting January and ending December 2026.
The Retreats
While Be the Heroine is embedded in your daily routine, retreats offer us a time out of ordinary life. In retreat, we relax and open into unhurried space, where we can get in touch with something deep and timeless within ourselves. Doing it together, with all the heroines, offers an unsurpassed opportunity to bond.
Our year is bookended by two online retreats.
- Launch retreat. Friday, January 9, 4-6pm Central & Saturday, January 10, 10am-12pm Central. Meet all the heroines and create a vision for your year.
- Celebration retreat. December 4, 4-6pm Central & December 5, 10am-12pm Central. Tally up your extraordinary year and celebrate together!
Onsite retreat in Riviera Maya, Mexico.
- The beautiful Onze Xpuha Sanctuary in Riviera Maya, Mexico, will be all ours for four days and nights, April 16-20, 2026.
Located just 1 hour and 15 minutes from Cancun International Aiport, Onze Xpuha is magical. The Sanctuary is built around a natural wonder: a cenote, or underground pool. Considered sacred in the local Mayan culture, the cenote suffuses the jungle grounds of Onze with its presence. I think it must influence the owners and staff who run the Sanctuary, because they are extraordinary hosts who take exquisite care of their guests.
The luxurious and secluded 10-acre property will (again) be for our exclusive use during our retreat, and it has everything we need, so you can really relax: unpack once and sink fully into the Sanctuary. Accommodations are seven sumptuous villas centered around a beautiful garden. We will gather, relax, and eat in the spacious and comfortable open-air palapa, which is adjacent to the most inviting swimming pool. In addition to spaces for play and yoga, the property also features another sacred space: Temescal, or Mayan sweat lodge.
As well as the full range of the spacious yet intimate grounds and locally sourced, beautiful meals prepared on site, we’ll be taking advantage of the distinctive amenities Onze offers: a Temescal ceremony, swimming in the cenote, sound bathing, rebirthing breathwork, massage, and music and dancing.
Cost: $2100-2500 (depending on the accommodations you choose)
Includes: 4-days, 4-nights of luxury accommodations, all meals, all retreat programming, use of the entire grounds, and transportation from and to Cancun International Airport.
Does not include airfare to Cancun.
I’m Allison
I’m Allison, your coach and group leader. I am a Certified Master Coach and Life Coach Training instructor, with more than 15 years’ experience helping people like you go from good – helpful and pleasing – to great – authentic, powerful, heroic.
I discovered this potential in myself while giving birth to my first child. Before then, I was well-behaved: a high-achieving student, responsible Naval officer, devoted teacher, and dutiful wife and daughter. But labor showed me something I had never before experienced: wildness – power that had nothing to do with anyone’s permission or approval. It was elemental, and we were collaborating to do something magnificent: birth new life.
That experienced changed me. For the first time, I knew my worth, and I stopped settling for crumbs or believing I needed to earn my place. It made me hungry for Big Work – meaningful, life-changing. I wanted to help other women to discover their power, too.
I left school teaching, became a birth educator and doula, and ultimately found my calling as a life coach. Birth and motherhood gave me the raw ingredients; life coaching has shaped them. Everything I teach, every tool I share with my clients, has changed my life – has liberated and uplifted me and magnetized to me a life that fills me with awe. That’s why I’m so confident they can help you, too.
And I'm Stacy!
Introducing Stacy Moore, Certified Wayfinder Life Coach, (original!) Evolutions heroine, and my assistant. A single mom of two active teen boys and president of a successful cancer center, Stacy’s passion is to help women develop their leadership, confidence, and cultivate healthy boundaries.
The 2026 Be the Heroine calendar
Our year together will be divided into three 12-week phases followed by one month off for rest and integration… and retreats!
Why I Created It
I noticed that many of my one-on-one private coaching clients had similar challenges and goals: they wanted to “level up” but were struggling to make the changes because they were so used to doing it all themselves. And they were feeling ashamed because they thought they were the only one to struggle in this way. These are all loving, smart, big-hearted, and hard-working women who have so much to give.
“How can I help them get better results?” I asked myself. Then I realized: these brilliant women are geniuses at support and collaboration. “Wouldn’t they be amazing together? They would see how not alone they are, and they would lift one another up!” With that, Be the Heroine was born.
It was so successful that the first class of heroines asked to continue into a second year… and then a third… and now the program is in its fourth year! It is my joy to continue evolving Be the Heroine to meet the needs of its members, ongoing and new, and make it the best it can be.
A heroine is –
Say yes to the calling that won’t let you go –
- For the business or career you dream of
- For the relationship of mutual love and support you long for
- For a life that engages and energizes you
What you want wants you. Your calling needs you –
- Your unique combination of gifts and grit
- Your desire to contribute to your community and the world in a meaningful, significant way
- Your eagerness for learning and growth
This is too big to do alone. You need a team –
- Other heroines to encourage, uplift, and inspire you
- A coach to help you get out of your own way
- Loved ones at home and coworkers to care for you (not just the other way around).
Be the Heroine is designed to be transformational. You’re too precious to play around at the edges of change anymore. Your time and contribution are too valuable.
- The lessons will get you thinking like a heroine
- The combination of private and group coaching will make your action clearer and more impactful
- The group will catalyze your growth and create better results than working alone.
What Women Say About My Group Programs
Evolutions: $5698 for the year
– $500 deposit due on enrollments + 12 payments of $433/month starting in January and concluding in December 2026.
Marvels: $2475 for the year
– $500 deposit due on enrollment + 12 payments of $165/month starting January and ending December
2026.
Retreat to Riviera Maya, Mexico, is not included. Price per person is $2200-2600, depending on accommodation. Retreat enrollment begins March 1.
Every enrollment begins with a conversation. Click on the button above to schedule a 30-min call with me. We’ll talk about your desires and the program and make sure it’s a perfect fit. Not quite ready to talk? Here’s my email info@allisonevanscoaching.com.
